Despite Israel is famous as a high-tech country, the gap between technological opportunities and cultivation approach is enormous. A large number of different solutions, lack of introduction and adaptation institutes prevent technological solutions from penetrating the market, and agronomists, overwhelmed by too many offers, in most cases consider everything innovative a spam.

Absence of a unified system of standards for innovative products allows anyone to call themselves experts. We are sure that creating platforms for experience exchange and solution verification is an essential step forward for agronomists, solution developers, and product distributors.